Client

Life Made Simple, LLC 

Industry

Corporate Organizational Consulting Company

Situation

Ready to launch their company, owners recognized the important need to be actively present on social media platforms. To be able to compete with the big players in the industry, they needed a tailor-made social media strategy to boost their notoriety with a corporate and technologically savvy target audience. At the same time Life Made Simple wanted to manage their profiles with frequent updates and responses.

Solution

Fajen Consulting developed a social media playbook for Life Made Simple LLC and launched the company on all relevant social media platforms. Special emphasis was placed on viral marketing strategies designed to promote awareness of the client on social networking sites such as Facebook, LinkedIn and Twitter. Now Life Made Simple employs the tools they need to interact with their audience and effectively manage their presence.

Client

Jordano's Foods

Santa Barbara, CA

Industry

Family-owned food distributor to Southern California

Situation

This family-owned company was seeking a method/medium to integrate their brand, industry messaging and product announcments with their client base. Overall their objective is to be recognized as an expert in the industry for their clients.

Solution

Implementing an integrated marketing approach, we developed a fresh looking, biennial publication for their audience that spotlights industry trends, successes, products and food service advice for the restaurant owner and operator. Now publishing our ninth issue for this client, we're pleased that this magazine is used as both a sales tool on client visits and a business development tool for prospective clients.

Client

BangBang Franchise Holdings, LLC

West Des Moines, IA

Industry

Restaurant

Situation

Incredibly successful with a family casual sit-down concept, BangBang Franchise Holdings, LLC was ready to agressively launch into the trending QSR market with a fresher, more fast-casual concept expanding to 300-500 locations in the next five years. 

Solution

Fajen Consulting worked with the organization partners to develop a viral presence, feed the media relations appetite for news and create an optimized website. The objective was to maintain the integrity of the original brand, while also serving the needs of franchisees.

We are actively developing new promotions for the franchise, managing the social media presence, and reaching both nationally and locally with targeted public relations efforts for BangBang Franchise Holdings LLC.